Author page: Xienan Shaw

GST/HST NEW HOUSING REBATE Meeting the Conditions



GST/HST NEW HOUSING REBATE Meeting the Conditions



In a December 18, 2018 Tax Court of Canada case, the Court considered whether the new housing rebate was available where the taxpayer sold a newly developed property shortly after taking possession. The taxpayer entered into an agreement to purchase the land in 2012, took possession of it two years later when the building was completed, and then sold it three months later.

To qualify for the rebate, the purchaser, or a person related to the purchaser, must, at the time they become liable for the purchase, intend to use the property as their primary place of residence. Also, the taxpayer or a related person must either be the first individual to occupy it, or sell the property as an exempt supply before it was occupied by any person (normally meaning that it is simply sold before anyone moves in).

Condition 1: Initial Intention

The Court noted the following as a non-exhaustive list of factors to evaluate when considering original intention:

  1. demarcation of primary place of residence by change of address;

  2. the relocation of sufficient personal effects to the rebate property;

  3. if the buyer never moved in, was there cogent evidence that the original plan to live in the property was frustrated?;

  4. permanent occupant insurance versus seasonal or rental coverage;

  5. disposition of previous primary residence; and

  6. if dual occupancy continues, then the rebate property must be more frequently occupied, more convenient to third party locations such as work, have more convenient amenities, and be more suitable to the needs of the taxpayer.

The taxpayer argued that there was a frustration of original intent as listed in c) above. In particular, the taxpayer noted that the purchase occurred as a result of a divorce. The ex-spouse did not want his children to live in the same house as the taxpayer’s new partner. Therefore, a new residence was required. However, this requirement was later waived, which frustrated the taxpayer’s original intent.

The Court found conflicting testimony and insufficient proof of this separation requirement (and subsequent removal of the condition) and, therefore, was not able to find that the original intent was to live in the location.

Condition 2: Occupy or Eligible Sale (exempt supply)

Although it was argued that the taxpayer originally occupied the home, there were no receipts for moving expenses, the property sale listing described it as “unoccupied and never used”, and it was listed for short-term rental on Airbnb two months after possession. Further, the Court noted that the taxpayer was living at the new spouse’s residence at the time of acquisition and that there was insufficient evidence that a move had been made. As such, the Court determined that it was not first occupied by the taxpayer.

The Court also found that the property was not sold as an exempt supply before it was occupied by any person but did not give any specific reasons. While the Court did not specifically list it as a reason for not meeting the exempt sale possibility in condition 2, it did mention that there was at least one rental of the property on Airbnb prior to sale. It is uncertain whether this offended the exempt supply possibility.

ACTION ITEM: In order to make the claim, ensure that both conditions are, or will be, met. If one will not be met, consider whether the GST/HST new residential rental rebate will be available instead.


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OLD AGE SECURITY (OAS) DEFERRAL- Opting Out Retroactively



OLD AGE SECURITY (OAS) DEFERRAL- Opting Out Retroactively



As of July 1, 2013, where receipt of OAS is delayed, the monthly pension is increased by a factor of 0.6% for each month deferred, to a maximum of 36% (60 months, commencing receipt at age 70). This option may be especially desirable for those whose OAS would be entirely clawed back due to high income. For 2019, every $1 of income in excess of $77,580 results in a $0.15 clawback. While it is best to do the analysis and make the decision appropriately from the outset, the following considers what happened when those opportunities were missed.

In a January 31, 2019 Federal Court case, at issue was whether an individual could apply for his OAS pension to be cancelled slightly more than one year after it had begun in order to benefit from the voluntary deferral option.

The individual applied for OAS on March 1, 2013. His first payment was received in February 2014, the month after he turned 65.

In April of 2015 he realized that his entire OAS pension for the previous year was lost due to high earnings, and also that recent changes allowed deferral of receipt in exchange for higher payments. As such, a request to cancel it was submitted.

An individual has the ability to cancel a pension within six months of the commencement (i.e. the first payment). There is no specific provision that allows for an extension to this time limit.

The taxpayer cited various reasons why the application was not made in time, primarily in connection with his argument that the Government did not provide timely notification of this new possibility. In particular, he noted that he did not receive the letter sent out to those eligible to begin receipt in 2013 which explained the changes. Also, no notification of the new option was included in the application form nor in the letter he received advising him that his application was accepted.

Taxpayer loses

Since there was no provision allowing for an extension of time, the Court was not able to assist the taxpayer. The Court did, however, question whether the matter should have been dealt with under other provisions which allow the Government to take remedial action for denied benefits resulting from erroneous advice or administrative error.

ACTION ITEM: Determine whether it is best to defer receiving OAS prior to applying. If an error has been made, consider whether it was due to error in government advice or administration.


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SHARED CUSTODY OF A CHILD- The Equal or Near Equal Issue



SHARED CUSTODY OF A CHILD



Certain tax benefits, such as the Canada child benefit, the GST/HST rebate, and the recently implemented federal carbon tax incentive (where applicable) are normally paid entirely to the parent with whom the child primarily resides. Where the child resides with the parents on an equal or near equal basis, each parent is entitled to half of the credits/benefits which would be available if the child resided primarily with them.

A March 27, 2019 Federal Court of Appeal case addressed the proportion of time each parent is required to reside with the child in order to meet the “equal or near equal” condition. The Court noted that various lower court decisions consistently used “time” as a basis for determination. It also noted that, while the proportion of time residing with the child considered to be “equal or near equal” varied, it was never accepted below 40%.

While it noted that 40% is the legislated threshold for determining shared-custody status for Federal Child Support Guidelines (FCSG), the Court found that a determination of “equal or near equal” status for purposes of these benefits should be made without reference to the FCSG. The Court determined that the income tax definition required that the percentage of time with the child must be able to be rounded off to no less than 50%. Percentages should be rounded to the nearest whole number that is a multiple of 10. In other words, 44% would be rounded to 40% while 48% would be rounded to 50%. As a result, a minimum of 45% would be required to meet the income tax definition.

This is the highest Court to make a determination on this issue thus far, which means it is a binding precedent. While previous decisions commonly accepted a threshold of approximately 40%, this case clearly states that the minimum is 45%. As such, there is a 5% spread between the shared-custody definition for tax law (residing with the child on a near-equal basis) and the definition of a shared custody arrangement under the FCSG (which explicitly requires physical custody of the child at least 40% of the time). This means that, for example, a child who spends 42% of their time with one parent, and 58% with the other, would be shared custody for FCSG purposes, but the parent with whom the child spends 58% of their time could be entitled to 100% of benefits determined under the Income Tax Act.

ACTION ITEM: Be aware that eligibility for the Canada child benefit may change where the child is residing with one parent between 40% and 45% of the time. This change should also be considered in future separation agreements.


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Why a Web App is important for your business

The only thing running faster than airplanes in this world is a web. If you look around all you see is business promoted on networks, marketing being done on the internet, education imparted through the web; even the smallest business needs a web. If you have a company that doesn’t have a website or web app, you might be lagging behind the competition by leaps and bounds.


A web app puts you out to the world, gives you a platform, brings traffic to your site. If you have potential customers coming to your website, it will increase your profits. Having an app also boosts your business, keeping you ahead in technology and the market.



Increased visibility is one of the most critical factors.


Someone might have heard about you, but they will still want to search for you, check out your site, search the testimonials, reviews, credibility, and the services provided by your company. About 90% of the people say that they prefer visiting a web before actually working with you.



The size of your company doesn’t matter.


No matter how big or how small your business is, what matters is how you portray yourself. You could have 500 employees or five — it doesn’t matter — but you need a website. Secondly, you need an app.


An app uses a combination of server-side script (ASP or PHP) and client-side script (HTML or JavaScript) to develop the web application. The client-side script is used to showcase the information; on the other hand, the server-side script carries out complex functions like storing and retrieving the data.


An app can be developed based on the needs of your business and keeping in mind your business goals. These applications are known as custom web applications and can be designed strategically along with all of your custom web app development needs.



How does a web application work?


Why do you need a web application for your business? After the internet gets a search — the web server triggers and gives response or result to the customer.


  • Step 1 – the web browser requests a dynamic page
  • Step 2 – the web server responds to the request and finds the page to pass it to an application server further
  • Step 3 – the applications server scans that page for any instructions
  • Step 4–  the application server sends the query to the database driver
  • Step 5 – driver executes the query against the database
  • Step 6 – recordset is returned to the driver
  • Step 7– the driver then further passes recordset to an application server
  • Step 8 – application server inserts data in the page and then passes this page to the web server
  • Step 9 – finally, the web server sends a finished and processed page to the requesting browser.


Every step will only take a fraction of a second to receive, process, and send the information to the client or customer.



Why is web application important for you and your business?


Today’s every business is looking for capable and faster ways to meet client’s demands and reach customers. Enterprises are developing web applications with the help of developers. Do what you have to, to have a useful web application. Having your website and an app to take your customers there will make all the difference in your product or services.


Primary user engagement: whenever someone thinks of engaging with any business, they first like to search about it. All your services, products, and reviews are displayed here. Hire a good web application development company that can help you create a web app that is ideally suited for your business.


Publicity: good publicity is a requirement of good business growth. Thus, a web application publicizes your organization to get potential customers and brands your products to them. The more a business is advertised, the better chances it has to be accessible and known to the people.


The convenience of access: customers these days want full access to any application from all the possible devices, and this governs how loved your business is. By providing a better application and seamless experience to a user, you can stay engaged with your customers at all times.


More user-friendly- this is a basic fact that if a customer is attracted to what it sees, he stays in it for a more extended period. Web applications can provide better user experience owing to its creative design, more features, and functionality that keeps customers coming back for more. Building your business is one of the reasons web app development is increasing day by day and gaining popularity all over the world.



Conclusion:

A web app will be one of the most profitable decisions you will ever make for yourself. Your app will solve most of your business problems.


If you have a small business or a large organization — an app will be an ideal choice for you if you are looking to increase customer traffic, make it accessible to clients, publicize your business or advertising yourself globally without being heavy on the pockets.

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A nudge in the right direction: how our brains have evolved, and what we need to do about it

As a member of the learning
and development industry, I am bombarded with research, insights, event
invites, and models almost daily – each one promising to be the missing piece
that will ‘unlock potential’, ‘enhance performance’ or ‘change the game’.

Amongst all the noise, two
insights into human behaviour from the fields of psychology and behavioural
economics have stuck with me – the theory of ‘transactive memory’ and the
persuasive power of ‘nudges’. Every business should be across these concepts in
order to proactively challenge thinking and approaches, and achieve great
outcomes for everyone involved.

I could simply tell you to
Google transactive memory and nudges. Instead, I’d much rather share why I
think they’re so powerful and how you can apply them. As you’ll soon learn,
there’s a good chance you’ll go and Google them later anyway…

Google has changed how our brains remember information 

In 2013, I saw Betsy
Sparrow of Columbia University present her research findings on transactive
memory, and I still regularly revisit her studies. She and her team were interested in the potential impact the increased use of
search engines like Google has on our brains. It turns out that when faced with
a difficult question, our default response is often to go online and search for
the answer (sometimes even when we know what it is ). Not only that, but if
we’re learning something and know that we’ll be able to access the information
at a later stage (say, through a search engine or by asking the person who
initially shared), we actually end up with a lower ability to recall the
information itself. Rather than retaining the knowledge, we’re now better at
recalling where to access it.

The study concluded that
we’re starting to consider computers, and the information we know we can access
from them, as external storage of our own memory. This is known as transactive
memory. In a learning setting, whether we’re trying to discover something
ourselves, teach a team member, or educate a customer, our reliance on search
engines is a powerful consideration. 

Often, our role in business
– whether we’re leading, advising, or supporting customers – is to help people
better understand things so that they can become more successful. We might do
this through helping them make a connection between a task they need to perform
and a tool, image or resource that can enable them to do it better or faster.
The discovery of transactive memory should encourage us to focus as much on
sharing the information itself, as conveying how or where people can
find it when they need it down the track. This could be as simple as suggesting
they bookmark a helpful link, or pulling useful resources together into an
online hub. Rather than trying to cram everything into someone’s brain, help
them to fill their ‘external hard drive’ with powerful pathways they can access
long after your interaction.

Now that you know how our
brains have evolved to remember and recall information differently, it’s time
to explore the ways we can encourage desired behaviour and build positive
habits.

Our behaviour is often driven by ‘nudges’

A couple of years ago, I
was in the UK attending a conference on how to ‘change behaviour’ and ‘manage
change’. I’m inspired by what humans can achieve in optimal environments, and
at the time was immersed in leading a large scale behaviour change program.
Needless to say, I was up to my eyeballs in models and theories. I raised my
hand and asked, “What can we actually do to create the ideal
behaviours?”

In response, I was
expecting something deep about intrinsic motivation, purpose, and meaning.
Instead, the speaker responded with: “Nudges”.

Fast forward three years,
and I’m attending Arun Pradhan’s Learning Disruption event with leaders in the space from
across the globe. Arun introduced us to who we like to think we are: conscious,
rational, reflective, decisive, and clear on what we want. Daniel Kahneman
calls this higher effort approach ‘slow thinking’ in his book, Thinking, Fast and Slow. But, as it turns
out, we spend a lot of time in the lower effort, reactive, and error prone
‘fast thinking’ space. As a result, our actions and choices are often
subconsciously based on the path of least resistance, with preferences shifting
based more on emotions and less on rational outcomes.

So, how might we inspire
the right actions, choices and ultimately habits for ourselves, our teams, and
our customers, in a predominantly fast-thinking world?

You guessed it, nudges.

A nudge is, “Any aspect of
choice architecture that alters people’s behaviour in a predictable way without
forbidding any options or significantly changing their economic incentives.” It
must be easy, attractive, social and timely. For example, you might auto-select
a tick box and ask someone to ‘untick’ if they don’t want to do a
particular thing, as opposed to asking them to tick to opt in. Same decision
and empowerment, less effort for the desired behaviour. You can read more about
nudges in Richard H. Thalers’ book, and see some incredible and often
hilarious examples of how these are being used to initiate desired behaviours
in this infographic. 

While there are obvious
applications within the marketing field, considering fast thinking and nudges
well beyond customer acquisition (not to mention, in your personal life) can
have huge benefits in empowering people to do what they do best, and enabling
them to focus on what’s most important.

You now know that our
reliance on search engines has started to cause us to retain information
differently, along with learning what we can do to encourage ideal behaviour.
Based on these insights, how might you change the way you educate your teams
and customers for positive impact? And what nudges might you introduce into
your workflows and experiences which drive positive actions and outcomes?

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Want to create an effective budget? Here are 10 tips for you


On the list of crucial things that determine if a small
scale business will stay relevant or fold up within a short while, money is
right on the top.

However, a startup could have lots of money, but without a
sufficient budget, finances would be mismanaged; eventually leading to their
folding up.

Without doubts, budgets are essential for any business that
wants to grow or thrive. Budgeting isn’t a reduction in the amount you’re
spending; that’s a misconception. However, an advantage of budgeting could be a
reduction in your cost per time, as unnecessary expenses would be cut out.

That being said, a budget is a financial tool that you can
use to predict your future expenditure in relation to your income. If you’re in
any financial difficulty, a budget is a handy tool to help you get out of that
situation. If you have a debt problem, then you need a budgeting solution.
While it is essential to draw budgets, drawing a sufficient budget is even more
critical. 

Here are 10 Tips that are sure to be highly useful for
beginners in this budgeting game



    Just start!

Whether it’s a pen and a piece of paper or using a
spreadsheet that works better for you—get on it for a start. There are
software’s that could be of help too. The most important thing is not to merely
think of it, but to begin to act. 

    Don’t beat
yourself up because you have to do a revision
Who says having to do a budget revision is a bad thing? As
your business grows and costs change, it is excellent to do a budget revision,
especially if the whole budget game is new to you. 


    Start with the
smooth and specific plans and prices

Start with the income you’re sure to receive, expenses with
fixed rates and the likes of them. Starting like this makes it very easy to
draw the budget, so you don’t get discouraged on your first attempt. 

    As a business
owner, your salary should be budgeted for as well

If you want your budget to be adequate, then every single
amount you plan to spend must be documented. This includes your salary, even as
a business owner. Never take the entire profit as your salary. It disturbs cash
flow within your business over time.

 

    Remember to
budget for manpower

If you are looking to spread the reach of your business or
getting more resources to scale up your business, never leave out manpower. As
your plans get bigger, you would need more hands, and they need to be budgeted
for. 

    Make some serious
projection into the future

It is vital that you take out time to live out the future
you want for your business in your imagination. By doing this, it would be easy
for your budget to cover up almost all the costs of your future projection.

    Write notes

As you add more figures to the budget, write notes that can
be attached to it. This would help any other person looking at the budget in
the nearest future to understand why specific changes had to be made. Examples
of such notes could be something on the difference in the cost of a particular
material. 

    Miscellaneous is
a must 

Unexpected legitimate expenses are a must. It is always
better to include them in your budget and as an unwritten rule; a 30% margin is
safe for unexpected costs. It will save you from the search for emergency
funds.

    Employ an
Accountant or a Bookkeeper

Budgeting is so important such that even if you are
short-staffed, you must have an accountant or a bookkeeper at your disposal.
Remember, cash flow determines if your business will thrive or pack up. 

    Embrace the
Process

Budgeting is a part of your business. Embrace it for what it
is and bring yourself to love the process. The earlier you get used to the
process, the better for you and your business.

 

 

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The 5 reasons you should hire a external expert

Ever heard the quote by David Allen, who
says “You can do anything, but not everything.

This is the reality that we have to face in
every area of our lives, particularly for business owners and managers. For the
most part, your days would be filled with performing tasks like managing
orders, staff and customer complaints. Also, you may have to handle some
aspects of finance here and there.

This is normal. As a business owner or
manager, it is essential that you have a grasp of an aspect of the business
you’re overseeing. However, while you can d a bit of everything, doing it all
by yourself is impossible.

Have you ever heard the saying ”Jack of all
Trades, Master of None
”?

It is vital that as a Business manager that
you are a jack of every aspect of your business. But it impossible for you to
be a master of everything. It merely is not worth your while.

You have to know when to call the experts.

Experts would produce the kind of results
that it would have taken you to create in weeks in a few days. By relieving you
the stress and pressure of handling the business all by yourself, they help you
gain that competitive edge because you get to focus more on your business. 

This article will educate you on the
benefits of hiring an expert for specialized areas of your business.

 

Helps save Time

Hiring an expert would save you loads and
loads of time in more ways than one. Have you tried to do something you are not
that good at? It took a before you could get it done, right? And when you got
it done, would you honestly say the result was top-notch?

I think not….

Hiring experts would help you save time you
spend on a job, thereby saving you money. This is because you get to focus on
the things you are good at. 

Growth

Doing it all by yourself could stall the
growth of your business. By outsourcing some activities, you can focus on
generating income and scaling your business. Think of it, as letting go of the
reins on your horse, thus making it move faster. 

Saves Cost

By outsourcing, you get to save money in
the long run.

How? You may ask…

For instance, when you hire an outsider
instead or relying on new in-house staff, you get the best person for the job.
Also, you can scale up and down as much as you need. Thus, reducing operating
costs.

You can get free advice from outsourcing
(in a way). Though you would be paying for their services, the services come
with a ton of knowledge and experience. Just ask nicely.
 

Reduces risk

Hiring an external staff enhances the risk
of wasting time and effort is involved in training in-house staff members on
the tasks needed in case it does not work out.

Another reason why external staff can be
said to minimize risk is that they are required to do so by law. You can sue
them for damages if they do a shoddy job. 

Aids Flexibility

Hiring experts would give you the ability
to help solve a problem quickly without having to hire new staff or allocate
tasks to staff in-house. Thus, making it easy for you to adapt rapidly to
changes in the market.

 

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Why planning is important

What is Planning?

Planning is simply a process that involves shaping a course of action that is to be done at a later date. McFarland describes it as “a concept of executive action that embodies the skill of anticipating, influencing and controlling the nature and direction of change.” In straightforward terms, it is deciding what to do and how to do it in advance.
Every organization is created to achieve specific goals. However, without planning, none of these goals can be made. Planning forms the basis for the success and growth of any organization. 

This article will highlight some of the reasons why planning is essential. 


Increases the ability of the organization to adapt to events

The future is a very uncertain phenomenon, as things are very likely to change after some time. The longer the time, the increase in the rate of uncertainty.  As a result, there is an increase in the other courses of action. Planning offers a systematic approach towards considering these uncertainties. 

Planning allows for the efficient use of an organization’s resources

Planning results in higher productivity, as there is better utilization of available resources. Thus, avoiding wasted efforts in terms of workforce, money and machinery.
Reduces the pressure of having to deal with things in a hurry
When the anticipation of events that come with planning is absent, there would be a lot of pressure to do things in a hurry when push comes to shove. In other words, planning helps avoid unnecessary burdens. 


Planning Prevents mistakes

Mistakes cannot be eliminated entirely. However, proper planning would reduce the frequency in the occurrence of these mistakes.
Helps increase the effectiveness of the manager
Through planning, the manger’s goals are made, and he can decide with acts are the most appropriate and prove to be the most beneficial for the team.  Thereby, increasing his effectiveness as a leader. 


Planning helps to give direction to a team     

The initial step of planning is to crystalize objectives, thus giving the team a sense of direction. Definition and integration of the purposes of an organization would cause a more coordinated set of activities between departments. Thereby, increasing the possibility of meeting the company’s objectives. 

Planning helps the organization have a fighting chance in the industry. 

When planning, you can arrive at the end of adding a new line of products, changing the mode of operations or getting a better description of the consumer’s needs. All this helps the organization remain competitive in the industry.

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9 steps to an awesome invoicing process

1. Set a billing schedule

It’s
tempting to give preference to paid work and put invoicing off. But no work is
paid without invoicing, so make it a priority. Pick a day and time of the week
to get it done, then lock it into your schedule. If you’re just too busy,
great, hire a bookkeeper to help.

2. Invoice more often, get paid more often

Invoicing
can be such a chore that a lot of businesses only do it once a month. And that
doesn’t make sense because invoices are paid late. When you’re slow sending
them, and your customers are slow paying them – it’s a bad combination.

Consider
billing weekly. Or, if you do lots of odd jobs, send invoices as soon as the
work is done. It prevents a backlog from forming, and it gets your customers on
the clock sooner. Money should start flowing into your business more
consistently, rather than in fits and starts.

3. Connect quotes and invoices

It’s a
good idea to get quotes signed off before starting work. Use descriptions from
that agreement in your invoice so customers can see they’re getting what they
paid for. It should help avoid misunderstandings or invoice disputes.

4. Use invoice templates to their fullest
potential

Many
businesses use invoice templates from spreadsheet software. They can save a lot
of time if you:

·       
save templates (with pre-filled information) for
specific types of jobs and customers.

·       
build in formulae that total charges and add taxes for
you.

Make
sure you’re getting the most out of your templates. As you grow, you may
eventually move onto a dedicated invoice maker.

5. What could an invoice maker do for you?

Specialist
software can speed up the invoicing process by:

·       
learning the price of your products and services

·       
calculating taxes and automatically preparing paperwork
for filing

·       
doing daily bank reconciliation to tell you which
invoices have (and haven’t) been paid

·       
working from your phone, so you can send invoices from
anywhere

6. Track time and materials better

Figuring
out the time or money you’ve spent on a job can be slow work. If you need to
open a diary, refer to old emails, and sift through dozens of receipts to piece
everything together, then it’s probably taking too long. You really need one
source of truth for time and one for expenses.

Not
everyone is good at staying this organised, but there are apps to help:

·       
Time-keeping apps allow you to clock in and out of jobs
from your phone.

·       
Expense apps allow you to photograph a receipt and
attach it to a specific job so the information is there when you go to make an
invoice.

7. Should you accept online payments?

You can
get your money up to 30% sooner just by offering a convenient payment
method. There are a lot out there, including debit and credit card,
automated clearing houses (ACH) like PayPal, or bank transfer. It costs nothing
to set any of them up, although most providers charge a transaction fee.
If your customers already pay on time, then you’re probably ok. But if they’re
slow, an easy payment option could speed them up. 

8. Train your customers to pay on time

When
you first bill a new customer, call them to check the invoice has everything
they need. It’s a nice courtesy but you’re also taking away excuses for late
payment. If they miss the due date, call the very next day. You don’t have to
be aggressive. You’re just making sure nothing’s wrong, and signalling that you
watch this sort of thing closely. Keep this up over the first few invoices to
set expectations.

9. Chase invoices like you really want them

The
most important part of the invoicing process happens after you’ve sent the
bill. Because no matter how accurate, professional or well-formatted your
invoice is – it probably won’t get paid on time. You have to follow up. Remind
your customer when the due date is up and, if they still don’t pay, get on the
phone. It’s not fun but it’s hugely important.

Build the perfect invoicing system

A smart
invoicing system will help you get bills out faster, and money in sooner.
That’s good for business. Use these 9 questions to review your invoicing
process regularly, and keep from falling behind.

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Benefits of advertising on YouTube

The Internet has made it very easy for a business to make
its goods and services reach more and more people all over the world. 
Advertising on social media platforms like Facebook, Twitter and Instagram are
widespread. 
However, advertising on video platforms like YouTube is not always
the first option for businesses who want to advertise their goods and services
online. 

Businesses are missing a considerable goldmine here….

Why?

According to Google, more than one billion people watch more
than 6 billion hours of YouTube videos every month.

As a result, YouTube could be the next best platform for you
to advertise the goods and services of your business.

This article would educate you on the benefits of
advertising your business on YouTube.

YouTube has an
enormous reach

YouTube is a hybrid between a search engine and a social
media network. This makes it well positioned to reach a vast range of internet
users.

Internet users can be classified into two basic categories;
those seeking social interaction and those seeking information.

After Google, YouTube is the most popular search engine. It
has more searches than Bing, Ask, AOL and Yahoo combined! It is also the third
largest social media network.

This makes YouTube be in the best position to get a hold of
the people in the two categories mentioned above.

Google has also reported that YouTube reaches more people
between the ages of 18 and 49 than any cable TV network.

If you are trying to get your products and services to reach
a high number of people, try using YouTube. 

You can easily
influence purchasing behaviour

YouTube has a substantial impact on customer purchases. In a
case study cited by Entrepreneur, a custom shoe retailer, Shoes of Prey
partnered with Blair Fowler to host a giveaway on her channel. The result was a
tripling of the online sales of Shoes of Prey.

In a recent YouTube report, it was noted that 66% of beauty
product purchasers, 72% of auto-vehicle purchasers and 65% of smartphone
purchasers pointed out that YouTube-influenced their purchasing decisions.

Whether your business falls into these categories or not, it
would be a fantastic idea for you to take advantage of the market influence of
YouTube with some well-placed ads or brand videos.

 

Easier to track

In the online advertising business, getting current metrics
are vital in ensuring that your ad dollars do not go to waste. This process has
been made easy by YouTube. The Analytics tab of your YouTube account would
provide in-depth information about your viewers.

It is important to note that the available data depends on
what format you choose for your ad. Some packages include clicks, reach,
frequency, engagements and views. However, you can also track video viewership.
You can also figure out how often your ad is being watched to a percentage of
its length.

These metrics and surveys make it easy for you to figure out
how well an ad is performing so that you can easily tweak your strategy to meet
your goals.

 

You can target your
audience

You can target people based on demographics like gender, age
and interests. Through this, you can reach the perfect audience for your
product.

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