You offer a valuable service, a skill set or a must-have product. Whatever your business, your customers obviously turn to you for a reason. And when it comes to sharing a little knowledge, your customers will be ready and waiting to read something from you, in your own voice.
Congrats! You just finished setting up your online store. You’ve created winning product pages, put up some killer product photos, and you’re ready to start selling to the world.
We live in a social world. As much as some of us hate to admit it, social media plays a significant role in our everyday lives – from news updates to obscure selfies – the world is documented through social feeds.
Ever get that one product in that you just know will sell if people just get a chance to buy it quickly and easily?
One of the marketing e-zines I find particularly helpful is called ‘The Likeable Expert’. It is written by Michael Katz the owner of Blue Penguin Development.
One of the big opportunities for many businesses is the huge ‘hidden market’ for what they offer.
A potential customer has landed on your website, and your home page has so far convinced them enough that they like the vibe of your company. But your site’s job is not done yet. Before they decide if you’re the right business for the job, your customer will click through to your service descriptions to make sure that what you offer fits with what they’re looking for.
Most of us today have very busy lives in our businesses.
So I like marketing tips that I can get quickly and put into action fast.
There a simple creative thinking system that you might like to use to increase your sales fast. It’s called the 20 idea method.
It’s very rare for consumers to make purchase decisions without doing any research. Save for impulse buys, people generally take their time and consult several sources when they’re trying to decide what to buy and who to buy from.
