/U/Money

How to Upsell and Cross-Sell in Retail: 6 Pointers to Implement in your Store

Do you ring up the sale and send them on their way?

Or do you try to find opportunities to increase their basket size?

If you picked the first answer, chances are you’re leaving a lot of money on the table and need to think about how you can increase add-on sales.

Two of the best ways to do this is through upselling and cross-selling. Just to get our definitions straight, cross-selling means recommending a product relevant to the one that’s already in their basket. An example would be recommending a matching wallet to a purse that the shopper is buying. Upselling, on the other hand, means offering a pricier version of the item. Think of it as asking the shopper if they want to upgrade their purchase.

Done right, both tactics enable you to increase sales while helping customers at the same time.

The key to upselling or cross-selling success is doing it properly and at the right time and place. If you upsell a product that’s irrelevant or if you’re selling in such a way that you’re coming off as pushy, then you’ll not only fail to convert the customer, but you might even lose the original sale.

The #1 rule here is to always provide value. Yes, getting someone to upgrade their purchase or to buy an additional item will benefit you, but the deal must also be advantageous to the customer.

Ask yourself the following before delivering your spiel:

1. Does the product complement the item that the customer is buying?

Upsells and cross-sells only work when they’re relevant to the original purchase. When you’re upselling or cross-selling an item, see to it that it’s a) a better version of what they’re buying or b) a product that goes with their purchase.

2. Will this product really benefit them?

Sometimes, an add-on item may complement another product, but it won’t benefit the customer. For example, while a certain type of lens may go with that camera your customer just bought, it wouldn’t be a good cross-sell if they don’t have a need for it.

Get to know the customer before selling them more merchandise. Ask how they’re going to use the product, then if you have items that would benefit them, go ahead bring them up.

3. Are they open to spending more?

If the customer has made it clear that they’re on a budget or they’re only after one product, then respect their wishes and don’t try to sell them anything else. You might send them packing if you insist on upselling or cross-selling.

If you answered “Yes” to all three questions, then you can proceed to suggest upgrades or additional products. And to help you close more sales, here are some proven pointers you can incorporate into your strategy.

Make customers *see* the value or benefit that they’re getting

Listing out features or specs rarely seals the deal in sales. This is because the human mind is more responsive toward stories or images. To effectively upsell or cross-sell something, you need to make people see the value or benefit of the purchase.

If you’re an apparel retailer, and you’re cross-selling items that would go with the piece that a customer is buying, why not show them real outfits that showcase the different items?

One retailer that does this well is Red Dress Boutique. Their product pages have a “Complete Your Look” section that displays all the other items that the model is wearing.

In some cases, shoppers don’t have to literally see value in order to make a purchase decision. You can enable them to picture or imagine certain benefits by telling stories.

For instance, many computer and electronics shops are able to sell extended warranties or insurance because they can vividly illustrate a situation in which such purchases would come in handy.

The associate could tell the story of the guy who accidentally dropped their phone and had to shell out hundreds of dollars to fix it because he didn’t have insurance.

In doing so, the retailer is making the customer see (in their mind’s eye) the benefits of purchasing insurance or extended warranties.

Consider applying this strategy in your store. Be more vivid with how you sell your products using stories or real-life examples.

Consider following the “Rule of 3”

When you’re upselling, see if you can apply the “Rule of 3” in your efforts. This means giving the shopper 3 options for their purchase. Jennifer and Danila, the co-owners of Convey boutique in Toronto, call these three options the Requested, the Alternative, and the Dream.

“The Requested is that starting line or price point. It’s accessible, easy to wear, and something that may be dressed up or down,” says Daniela. “The Alternative is something that still relates to the Requested [item] but maybe at a more mid-price point. Then the Dream is one of our personal favorites, one that we know they’re going to love, and something that may have a higher price point.”

According to Jennifer, when selling the Dream, they aim to educate the shoppers as much as possible. “We love to talk about who our designers are; their names, where they’re from, what they like to do, what inspired the collection… it really builds trust and creates that experience with our customers where they feel proud to own the pieces that they take home.”

That said, being genuine is key. As Daniela puts it, “when upselling, you always want to remain genuine. I think that in order to create the best experience, we would never want to put the client in something they feel uncomfortable in. [Similarly,] we would never want to only show them pieces outside their price point. The key is to play to your audience and always be genuine with your approach.”

The Rule of 3 can also be applied in cross-selling. In Convey, for instance, Jennifer and Daniela try to ensure that customers walk into the fitting room with at least three items. They accomplish that by recommending products that complement what a shopper wants to try on.

“Let’s say a customer is drawn to a white silk blouse. I would show her similar blouses so we’ll have different styles in the fitting room,” shared Daniela. “Or we’ll pair it with denim, footwear, and accessories to really help that customer envision the outfit, not only in the store but when they leave.”

Don’t go overboard with price points

A key point when it comes to cross-stelling is to “be reasonable,” notes The Retail Doctor, Bob Phibbs. In this excellent post on cross-selling, he writes:

If a customer buys a $500 blazer, it makes sense to suggest a $50 tie; but if a customer buys a $50 tie, don’t try to sell them a $500 blazer. The suggested item shouldn’t exceed more than a certain percentage of the cost of the original item. Some put this figure at 25%, while others have a different number. You’ll find what works for your customers. Instead of that blazer, how about a nice $20 set of brass collar stays?

This can also be applied to upselling. Get a feel for what a person is looking for and how much they’re willing to spend before offering the most premium option.

Consider what many airlines of doing. Many airlines offer upgrades but do so in certain increments. When someone books a trip in economy class, for instance, the airline may ask if they’d be interested in more legroom or in premium economy. What they don’t do is push the traveler to upgrade to first class.

Reward customers for the added purchase

Giving away a reward or incentive can increase your upsell/cross-sell conversion rate. Consider what many ecommerce sites are doing. To encourage people to buy more, they often throw in free shipping if the shopper spends above a particular threshold.

If you’re a brick-and-mortar store or if you’re not keen on giving away discounts when you upsell, perhaps you can incentivize shoppers with a free gift instead. Nordstrom, for example, is giving away a free Clinique moisturizer every time shoppers buys $55 worth of Clinique merchandise.

Use round numbers when appropriate

While ending prices with the number 9 or 7 has proven to increase sales for some products, this tactic doesn’t always work when you’re upselling or cross-selling. Consumer psychologist and retail consultant Bruce D. Sanders says that whole numbers convert better when you’re suggesting an add-on sale for the first time.

“For the first upgrade decision, they’re more likely to choose the higher-priced alternative when the prices for two are presented as round prices instead of as just-below prices. So if the prices on the bin tags are $19.99 and $29.99, the salesperson says, ‘For only $10 more, here are the additional benefits you’d get.’

The easy comparison facilitates acceptance of the upgrade.”

Remember, it’s not what you say, it’s how you say it

“It all comes down to a simple, though often-overlooked concept: It’s not just what you offer, it’s how you present it,” says Aron Ezra, CEO of OfferCraft, a software company that uses games and rewards to make offers and employee incentives more appealing.

“For example, instead of the sales associate saying, ‘Would you also like to buy a $20 tie with your $40 shirt?’, imagine she says, ‘The shirt comes with your choice of one of these ties… You can take any of these, or you can give back the tie to reduce the price.’

Instead of deciding to make an additional purchase, this customer is now asked to actively give up the tie, which he is more likely to feel bad about doing,” Ezra continues.

Keep this in mind when you’re coming up with sales spiels and tactics. If a particular offer isn’t giving you great results, revise your approach and see how customers react.

Final words

There’s more to upsells and cross-sells than just pitching add-on products. To successfully close sales, you need to get in the minds of shoppers.  Figure out their needs and motivations, and then craft your approach accordingly.

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Three Lessons Retailers Can Learn from Craft Brands

Brands were at the mercy of retail buyers, leading to bidding wars between those that favored big brands with the budget and scale to slash prices, instead of the brand with the best product.

But in today’s multi-channel world, the power has shifted and consumers are setting trends rather than just following them. Because of this, business models must adapt to meet the needs of shoppers. In other words, consumer influence is dictating which brands rise to the top, rather than retail buyers dictating which brands are on the forefront.

Many independent brands and retailers are thriving in this new shift by remaining nimble and closely connected to consumers’ needs.

Retailers who want to continue to succeed have a lot to learn from these product companies. To keep up with this changing world, retailers need to adapt, focusing more than ever before on pleasing their customer.

Below are three lessons that the world’s most successful retailers are learning from the craft brand revolution.

Create a Great Customer Experience

If you could only do business from one location, or from one catalogue, how would you maximize your profits? By making that one location or catalogue as appealing people as possible.

This is the exact situation brick and mortar retailers found themselves in prior to the digital revolution. Back then, convenient customer experience was about putting everything your customers could possibly want in one location.

The pain points from that time — like limited brands, marked up prices, oversized stores — didn’t come from retailers’ apathy towards the customer experience. Rather, they came from the limitations retailers had to contend with. Today, the multi-channel marketplace has removed these limitations.

Craft brands have succeeded by using changes in technology to listen to customer needs and purchasing behavior, creating customer experiences that do more than just alleviate pain points. They create incredible customer experiences.

Remember Dollar Shave Club? They’re a perfect example of how craft brands’ focus on the customer has led to success.

Before Dollar Shave Club, buying razor blades was inconvenient. They were insanely expensive and kept behind unbreakable plexiglass, which meant you had to find a clerk with keys and have them get the blades for you.

Dollar Shave Club had a different idea: Razors that come to you. By being deeply in tune with their customers’ needs, Dollar Shave Club was able to offer the right product, at the right time, with the right buying experience — and that changed everything.

By creating an enjoyable, convenient experience for customers, Dollar Shave Club went from an upstart craft brand to the second leading razor cartridge provider in 4 short years, and was acquired by Unilever for $1BN shortly thereafter.

Retailers who excel in today’s marketplace must realize the importance of great customer experience, and think outside-the-box (like Dollar Shave Club did) to figure out how to provide it.

Connect With Your Customers

Customers today are increasingly discerning about where they spend their money. Simply having the desired product on hand at a decent price is no longer enough to win new business.

The brands that are winning today’s customers do something different: they offer a compelling story. They make consumers proud to be the kind of person who uses their product.

Retailers can no longer afford to rest on their laurels as large corporations that feel cold and distant. They need to connect with customers and form a real relationship.

World of Angus, an independent brand that makes apparel, toys, and other lifestyle products for dogs, is a perfect example of a company that has found success by connecting with consumers.

They do this in a number of ways…

Human (Sort of) Communication: All World of Angus communication has a fun element. All of their images are of adorable dogs doing human things (wearing clothes, styling their hair, etc.) Buyers walk away from every interaction with a smile. From their goofy emails to their focus on two-way social media conversations, they are a brand with a personality, not a faceless corporation.

Exceptional Customer Service: World of Angus answers every customer support email quickly, and does everything they can to solve their customers’ problems. They feel like an ally in solving your problems, not an opponent. They don’t even take returns. They generally just ask you to donate the goods to a shelter.

Compelling Brand Story: Angus isn’t just a brand name, Angus is an actual dog, and everything World of Angus sells is ostensibly something Angus loves. It’s heartbreakingly cute, and it makes you feel like you’re a part of something when you make a purchase.

By cultivating a buying experience that customers actually enjoy, World of Angus instills a deep loyalty in their customers. They actually look forward to buying from World of Angus again.

By listening to customer needs and observing buying behavior, retailers can engage customers through various channels to give them that same powerful, human connection that craft brands have used so well.

Focus on Quality

Traditionally, companies competed on price. But in today’s world, price is no longer the sole or even most important factor in purchase decisions.

Modern consumers connect with the story behind a product’s creation. What materials and processes were used to make the product, and what it stands for. Consumers want a narrative they can belong to.

Zeitgeist Gifts, an online gift store, is a perfect example of a company that understands this customer expectation and has built a vibrant business around it.

At first glance, Zeitgeist just sells things you’d give as presents. Look closer though, and you’ll see a craft brand dedicated to something much larger than that.

They focus on “making the world more playful” by offering occasion-specific gifts that embody a playful, contemporary feeling. They don’t carry rigidly efficient products, they carry gifts that tell a story.

Zeitgeist doesn’t offer the vast inventory of a company like Amazon. Its process is deliberate and thoughtful, and consumers know that everything they receive is of the highest quality.

Retailers can create this connection focusing on the quality of their products in terms of their story, and thoughtfully curate products to become a trusted place where consumers know that they will receive only the best.

Retailers might look at the strengths of brands like Dollar Shave Club, World of Angus, and Zeitgeist Gifts, and think it’s impossible to duplicate their success because of their differing business models. However, even without the same business model, a brick and mortar retailer can succeed using those same core values of prioritizing the customer experience, connecting across all channels, and curating high-quality, relevant goods.

In an omnichannel marketplace, retailers now have the opportunity to learn more about their customers, engage them in ways previously impossible, and create impeccable buying experiences that make a customer feel loyal.

By implementing these principles, which are the driving forces behind the success of independent brands, retailers will be able to better speak to the desires of their customers and succeed in this new world.







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Why Accurate Costing is Vital for Success

Accurate costing information enables managers to measure profit, so that they can make the best decisions for the company’s future. Below, we summarize precisely why accurate costing is so crucial to the success of any business.

Accurate costing helps businesses stay competitive

To be as competitive as possible, you need to understand exactly how much your company spends on any given asset. This way, you have a reliable means of setting competitive sales prices that will encourage profit and attract consumers. Inaccurate costing information may lead to mistakenly setting lower sales prices relative to your expenditure, which ultimately decreases profit.

Inaccurate costing information may even put you at risk for charges of predatory pricing practices. If you have inaccurate information about your expenditure, you may mistakenly set sales prices at a lower amount than costs. In some places, this merits legal action, and a business can be sued for using artificially low prices in attempts to drive competitors out of business. Accurate information about costing will help to protect you against costly mistakes like this.

Making smart choices

Some of the most important business decisions you will make will be heavily influenced by cost factors. In these situations, you will often have to choose one alternative over another, and this involves distinguishing between relevant and irrelevant costs.

The original cost to your company of any given asset, before accounting for depreciation, can easily be mistaken as a relevant cost. However, it is in fact the disposable value of this asset which is the relevant amount, rather than the original cost.

Imagine, for example, that your company bought certain machinery for its operations at a cost of $35,000. When deciding between keeping this machine or replacing it with a new one, the relevant cost is its value after accounting for depreciation.

So, let’s say that the machine at this time has a salvage value of $20,000. This is the relevant cost that you should consider when deciding whether to sell the asset or keep using it. Being aware of the difference between irrelevant and relevant costs will help you to consider the future cash flows of each action, rather than simply considering the historical-based costs to your company.

Relatedly, you need accurate costing information to help you to value assets. The balance sheet will record the cost values for most assets, and in order to understand these you need to also understand the cost basis of its inventory and certain other assets.

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Watching China in 2017

Looking back at 2016 in New Zealand, the standout in terms of Chinese activity in this country was the unprecedented level of investment capital that was available – looking for something to invest in. But just as glaring was the general failure of Kiwis to take advantage of that investment.

We had many local and overseas Chinese investors eagerly seeking businesses, ideas, or other opportunities in which to invest; but few takers. Or more accurately, few takers that were ready to work with Chinese investors to make it happen.

Standing on the sidelines as a bicultural facilitator of negotiations between kiwi and Chinese businesses, I have observed a few reasons for this.

New Zealanders are nervous about doing business with China. It’s not so much xenophobia, as it is suspicion about intentions and the enforceability of what is agreed. This suspicion comes from not understanding the language, the cultural differences and the way the Chinese do business. For instance, kiwis usually have an understanding of the people they’re doing business with, so they are quick to get down to business. The Chinese on the other hand find it strange that anyone would want to launch into the deal before building a relationship. To the Chinese, kiwi uneasiness and nervousness in dealing with them, and our failure to invest in the relationship first, comes across as showing a lack of trust and a reluctance to do business – a sure way to kill off any business opportunity.

Another major failing comes from the laid-back attitude of many kiwis and our naïve faith that the deal will sell itself. So often, I have seen New Zealand businesses present to my Chinese clients with poorly prepared proposals, key information missing or “assumed”, and unrealistic expectations of the value of the investment – with no hard justification for the value. They forget that any Chinese businessman who has made a truckload of money and has travelled halfway around the world to invest some of that money is likely to be a cautious, experienced and sophisticated investor. He is going to want to see a sophisticated proposal with detailed, justifiable figures, so that he can readily determine that if he invests $XXX he is going to get back $XXX times two. I have seen a number of deals that could (and should) have gone through but didn’t because of poor preparation alone. Such failures do not enhance New Zealand’s reputation as a place to do business.

Admittedly, it is tough for New Zealand enterprises to do business with foreign investors, especially when the large majority of New Zealand companies are small-to-medium-sized enterprises by our own standards, let alone international standards.

Many New Zealand companies that successfully pull off deals with the Chinese are already significant enterprises with the resources to do the job properly. Smaller start-up ventures are usually strapped for cash and don’t have the wherewithal to get advice from quality business consultants that can prepare them for discussions with potential investors. There is some funding available from the likes of the Callaghan Fund for that sort of support, though not as much as is usually needed. The problem is often that new entrepreneurs and even some relatively established operators simply don’t know how to make the deal.

On the intellectual property front, 2016 saw more people looking into IP issues more closely as part of becoming investment/deal ready. Sadly this focus has often been precipitated by the immediate past experience of having their products copied in China, or their brands misappropriated by opportunists, potential distributors or competitors.

This has been, and will continue to be, a significant challenge in doing business with China. New Zealand businesses are becoming smarter at navigating the risks, however, and there have been noticeable improvements in China to protect foreign companies from having their brands blatantly stolen under a Chinese trade mark system that grants ownership rights to the first person to register a trade mark.

In 2016, investment in the food and beverages sector led the way in NZ, reflecting the sound understanding that interest in foodstuffs does not come and go – food and drink is a constant human need. Chinese interest in New Zealand F&B offerings is strong: the Chinese are deeply distrustful of much of what is produced in the food and beverage sector in China and they see New Zealand food having an excellent reputation. Our products offer the promise of premium prices in the home (Chinese) market.

As a rule, these roaming investors are looking for innovation – new things to develop (and develop markets for) where there may be, for a while at least, little or no competition. And therein lies the other interesting development in terms of Chinese business that we are seeing. The Chinese, led by the Government, are striving hard to change their economy from one based on manufacturing of other people’s goods to one based on innovation – making and marketing their own goods. Driving the bus rather than being a passenger. Owning the technology and the brand rather than licensing them in from the US or Europe. For example, companies like Huawei are now pumping out flagship phones that seriously compete against the likes of Apple iPhones and Samsung Galaxy for quality, as opposed to price.

You may also have read of the massive push (again government-driven) to build a world-class football competition in China with the goal of becoming a great footballing nation. Huge sums are being paid to entice top players out of Europe and South America – Argentinean player Carlos Tevez will reportedly earn €110,000 a day to play for one Chinese club. Similar big moves are happening in basketball. China is determined to become powerful on the world stage in a variety of areas and is throwing a lot of money at initiatives to get it there.

It will also be interesting to see how the Chinese government, and as a consequence the Chinese market, reacts to the newly inaugurated US President Donald J Trump. So far Mr Trump’s antagonistic posturing towards China, no doubt for the benefit of blue-collar workers who voted for him, have been met with derision from China and no reluctance to say they’re ready to play “hardball” with the US. This, along with the upheavals in Europe, may well make New Zealand seem like a haven of calm and security for Chinese investors.

So, as we are not expecting to see a slow-up in capital flow to New Zealand any time soon, maybe it’s time for us to get ready for it?

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The Elephant in the Warehouse – Inventory Carrying Costs

Capital Costs

The capital cost is basically the monetary figure the capital could return if it was put into another investment that had a similar associated risk to it. By ascertaining this figure, the minimum required return on investment of the capital can be deduced. There is an equation to work a weighted-average cost of capital that makes life a bit easier. To use this equation, the cost of debt and cost of equity need to be known. The Weighted-Average Cost of Capital (WACC) equation is as follows:

(Debt Weighting x Cost of Debt) x Marginal Tax Rate + (Equity Weighting x Cost of Equity)

Essentially, owning inventory means there is capital or cash flow tied up in the value of the inventory. As long as the inventory is being housed in the warehouse and not turned into sales, this is lost cash flow that means the company lacks this money to invest elsewhere and reap a return on investment. This lost opportunity has to be costed and is what is represented by capital costs. Typically, capital costs make up the majority of carrying costs (approximately 15% of the inventory value).

Storage Costs

As long as inventory is being stored, there are costs associated. These storage costs are composed of things such as rent or lease expenses, electricity, insurance of the goods, any payable taxes and depreciation of the goods over time. Storage costs are time sensitive whereby the less time inventory is stored, the less it costs the company and the chances of selling inventory are increased, thereby increasing cash-flow and reducing the amount of money tied up in capital.

Service and Handling Costs

Inventory requires insurance and often the greater the amount of inventory, the greater the premium for insurance. This can certainly drive the cost of the inventory up. The inventory stored also needs to be ‘handled’. That is, the inventory needs to be organized, managed, moved and packed – all of which require someone to do it and someone that needs to be compensated for their time. This is an added cost, and should the inventory spend a long time in the warehouse, this cost may increase as constant organizing and relocating when more stock arrives becomes necessary.

Cost of Risks

Inventory being stored in a warehouse is inevitably at risk and this is a cost that is built into the carrying costs of a product. The risks the inventory is subjected to include things such as becoming obsolete (particularly in the electronic and tech industries), expiring before it is able to be sold (such as food and consumables), damage from water or fire and being stolen. These risks are all very real and can easily occur – therefore it is essential to incorporate the cost of them occurring into the carrying costs of the inventory.

It is all too common that the carrying costs are not properly taken into account resulting in an underrepresentation, ultimately causing the company to crumble when it can no longer simply absorb these costs. Therefore, it is essential to build some of these costs into the sale price of the inventory to ensure as far as possible, the company is not exposed to undue risk and the bottom line is preserved.

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3 Ways Forecasting Will Help You Navigate Business Loan Rates

In this blog I’m going to tell you why looking at just interest rates is the wrong thing to do, help you cut through the jargon lenders will throw at you, and walk you through the 3 simple questions you need to ask to properly evaluate the right deals for your business.

But first, what are you actually comparing?

It is important to realise that when you are evaluating an interest rate, how good a deal you’re getting all depends on the variables that go along with it.

If we’re talking about 10% APR (annual percentage rate), it’s actually not a bad rate. You could expect to pay 5–20% APR for a loan at a major bank depending on your business profile, and upwards of 20% APR with an independent lender if your application is deemed high-risk.

Or maybe that quoted 10% is actually the monthly rate for a short-term loan designed to be used for a few weeks, in which case converting it to a (rather alarming) APR figure is utterly irrelevant.

So what are the questions you should ask yourself?

1. What is the total cost of finance?

The first step in navigating this complexity is simple — forget about the interest rate. The most helpful figure to know is the total cost of finance: in other words, the amount you’ll pay back on top of the principal amount borrowed over the life of the loan.

Many sites include indicative breakdowns and business loan calculators, which are an easy way to get an idea of the total cost. Let’s say you want to borrow £25,000 — using the ‘total cost of finance’ method can produce some surprising results:

£25,000 at 10% for 24 months will cost approximately £2,687 in interest. Meanwhile, the same £25,000 at 15% over a shorter term of 12 months will cost approximately £2,077 in interest — so although 15% might sound more expensive than 10%, the different terms make it £610 cheaper overall in this example.

The point is, the total cost of finance method shows us that comparing interest rates is only helpful with all other things being equal.

Truth is, if you compare only the interest rates advertised, you could waste money, or end up with a deal that isn’t the best fit, but by forecasting loan repayments you will be able to find the best terms for your business.

2. How much will your monthly repayments be?

As well as the total cost of finance, another important metric to use to compare loans is the monthly payment. In our example above, the 15% option is cheapest. However, it comes with a much higher monthly payment as a result of the shorter term — you’d be paying about £2,256 a month on average, compared to £1,154 for the longer-term option.

This demonstrates another crucial element of choosing the right loan for your business. In this example, it would be reasonable to decide to pay £610 more overall in return for almost halving the monthly payment and freeing up £1,102 every month.

The main takeaway from this is that while comparing interest rates will show you which deal could be cheaper overall, this doesn’t necessarily show you which rates would be better for your business, especially if you run a tight cash flow every month. By forecasting loan repayments you can easily see if your monthly repayments are manageable for your business.

3. Why do you need the loan?

Clearly, there’s more to all this than just cost, and the mathematically cheapest loan isn’t always the right choice. Perhaps for your business, the most important thing is a manageable monthly payment, and you’re prepared to accept a bigger total cost of finance in order to get it (and as we saw in the example above, the additional cost might not be that much when compared to the total amount borrowed).

Flexibility can also be key. If your business is seasonal, a fixed monthly payment may not be an appealing prospect, and you might choose a more expensive loan because it has variable monthly payments.

Some other products function more like overdrafts, where you have a pre-agreed limit that you can dip in and out of with weekly or even daily interest calculations — with these, the cost varies hugely depending on how you use it, and therefore the cost aspect of the decision may be secondary to the flexibility of having the funding line there in the first place.

How to choose the best option for your business

If you’re already using cash flow forecasting software like Float, you’re in a good position to understand your affordability. Once you’ve had a look at a few different loan options, you can add the monthly payments to your forecast to see how available cash levels change.

Try inputting a range of costs (as you should with any forecasting), and look at an optimistic, neutral and pessimistic projection of where your business is heading. If some of these loan scenarios leave you close to cash flow negative, think twice. How comfortable you are with your projected future will help you determine how good an option the loan is.

Another simple way to test your intuition is to use the total cost of finance, by asking yourself questions like “am I prepared to pay £2,077 to borrow £25,000 over the next year?”

Bear in mind that the lender will also look at your affordability and factor this into their decision — and their aim is to guarantee you can meet the payments every month. However, what the lender won’t consider is how much cash you have leftover for other projects — it’s up to you to work out how the monthly payment will affect the running of your business, and how to leave enough cash available for other projects.

Final thoughts

It’s clear that the interest rate is just one aspect of a business loan, and it’s important to consider other factors like the total cost and the monthly payment to make your decision. You should also look into more flexible options and consider the lender’s terms carefully. The key point to take away: just because a loan is more expensive overall, it doesn’t mean it’s the wrong choice. Every business is different, and working out what works best for yours comes down to much more than just the headline interest rate.

Conrad Ford is Chief Executive of Funding Options, recently described by the Telegraph as “the matchmaking website for small businesses and lenders”. Funding Options has been selected by HM Treasury to help businesses find finance when they’re unsuccessful with the major banks, as part of the Bank Referral Scheme that launched in November 2016. @FundingOptions

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Craft Beer and the Race for Hops

At the core of any beer recipe, you will see water, malt, hops and yeast. Each of these ingredients contributes to the flavor to create this well-loved drink. However, the mass expansion of craft beer has increased the demand for hops. Hops are the dried flowers that give beer its flavor. A craft beer can require more than four to six times the amount of hops than a conventionally brewed beer.

However, to brew beer with this fashionable craft taste, it may soon be served with a significant cost. Hop farmers may have difficulty keeping up with the high demand for hops. For some craft brewers, they have seen the price of hops rise 50% over the past two years. As a consequence, these craft beers may become increasingly more expensive as this key ingredient runs short and at a higher cost.

Most brewers have locked in contracts for several years with hop growers. These contracts help plan the brewing process and allow for inventory management. Contracts protect brewers from an abrupt price increase, but unfortunately, the future supply is not guaranteed. This supply risk poses several difficulties to breweries. In some cases, a brewery may have a long-term contract with a hop farmer for a specific amount of hops for their inventory. Yet, due to such high demand for hops, a farmer might only be able to give the brewer half of the requested order. Other brewers have not been able to establish these long-term contracts and are at the whim of the hop farmers’ supply. As a result, craft brewers may have to stretch their creativity even farther and brew beers around hop availability.

In addition, if a type of craft beer gains popularity quickly, and the brewer has underestimated their demand, it may be very difficult to acquire hops. The scarce supply may worsen as large brewing companies join the game. They either buy up smaller craft breweries and increase the production of the popular brews or develop their own new recipes as well. These well-recognized and big beer-brewing companies can make the hops supply more difficult for smaller breweries.

It should be noted, for the brewer’s inventory, that hops are perishable. However, at the current brewing rate, it seems they can’t get their hands on them fast enough. The demand, alongside high prices, will hopefully encourage other farmers to enter the market and grow hops. It can be very profitable for a farmer to grow and supply hops if it is feasible for their farm.

Until then, the unabated race for hops and craft beer creations continues and will be a huge influencing factor in the supply and demand of new-age beer.

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Want an extra $18k or $200k in the bank? Your accountant can help.

If you’ve ever sat down and gone through your business financials with your accountant, chances are the phrase “Debtor Days” or “Day Sales Outstanding” would have come up – it’s a common metric for gauging the health of a business.

What might not have been clear though is the potential opportunity that sits behind the Debtor Days number in your financial reports.

The answer is…

…cold…

…hard…

…cash.

“On average a one day reduction in debtor days was worth an additional $18,000 in the bank for your average SMB*”

*results from a recent Debtor Daddy study of 500+ SMB’s

If you’re wondering where to find the cash to fund the new office, new van or simply cover your payroll then your overdue invoices (aka debtors) might be the best place to start!

Here’s how it works

Imagine if every day of the year you made $1000. By the end of the year you will have earned $365,000 in sales. So each day is effectively worth $1000 to you. Put another way, each debtor day is worth $1,000 to you.

So if your Debtor Days are sitting at 35 days then that’s the equivalent of $35,000 of your money sitting in other people’s bank accounts.

Reduce your Debtor Days by 15 days and that’s $15,000 back in your bank account.

This might not seem that exciting when the numbers are small. But for many of businesses we work with a single debtor day is worth between $18,000 and $100,000. For much larger businesses a single debtor day could be worth over $1 million dollars!

“In less than two months a Debtor Daddy user in the creative industry reduced their Debtor Days by 29 days, increasing their bank balance by over $200k.”

The point is, regardless of your business size there’s money in your receivables. And it can be obtained by putting the right controls in place to collect what you’re due faster.

Curious to know what a Debtor Day is worth to you? Take Debtor Daddy for a spin. Or if you’re an accountant or business advisor sign up to RADAR and find out how much cash a debtor day is worth for your clients.

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Getting out of the cashflow trap for good: The first step is to admit your clients have a problem (with debtors)

To do that we’re enlisting the help of thousands of accountants worldwide who share our passion for improving cash flow and making small businesses more successful.

Why?

Because debtors are one of those problems that too many businesses choose to avoid. Check out these stats from some recent research by Debtor Daddy summarising the debtors situation for over 500 small businesses debtors:

  • 70% had more than 50% of invoices overdue
  • 33% had more than 50% aged +60 days
  • 41% had more than $50k overdue
  • Average debtor days: 33 days
  • The trouble is that in a small business, the business owner or office manager is head-down working on the day-to-day. Debtors often get put the the bottom of the pile, it’s too hard, it’s too time consuming, and owners lack the skills and tools to get it done right.

This is where you come in.

Step 1: Highlight the problem (or opportunity)

Our first step is to arm you the accountant with the information you need to spell out the extent of the problem in black and red. Plus you’ll also be able to hold your client accountable by monitoring the debtors situation over time.

How is this possible without logging in to each client’s accounting software every month to run reports?

The answer is Debtor Radar, our new debtor reporting tool that monitors all your clients’ debtors situations, sending you (or your client managers) a detailed monthly report of who’s at risk. Straight to your inbox, no work required.

Step 2: Delight your client

Armed with these key stats around debtors, it’s as simple as picking up the phone or firing off a quick email to your client:

“Hey Samantha, I noticed your debtors have crept up since last month and I can see you’ve got more than 40% ($134k) that’s more than 60 days overdue. Just checking if everything is under control or would you like some help?”

Now if you’re Samantha, head down, working in the business, it’s super nice to know your accountant has got your back. Especially if it’s been a few months of not hearing from him.

Debtor Radar becomes your perfect excuse for staying in touch and positioning yourself as first point of contact when it comes to the health of their business.

Step 3: Refer them to a specialist

As an accountant you’re the GP for your client’s financial health but from time to time it pays to engage a specialist for the more challenging complaints. Debtors are a perfect example, as they usually require a concerted effort to get them under control… starting with the hardest part – changing the behaviour of your client!

At Debtor Daddy we speak to dozens of businesses every week, helping them systemise and automate away the pain of managing debtors, so their cash collection runs like clockwork – every month.

Don’t be fooled into thinking that solving late payment problems is as simple as turning on email reminders. That’s table stakes and our data shows that only solves part of the problem. If you really want to solve debtors for good then a more holistic approach is required, involving education plus dedicated debtor management tools that make the whole job from reminders to phone calls to letters easy (and maybe even fun).

If you’re an accountant that wants to help us tackle the age-old problem of aged receivables and improve the health and cash flow of small business everywhere then register for a Debtor Radar demonstration today.

Be part of the solution for stronger, healthier businesses.

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Get big wins by customising your financial literacy program

From veterans to young guns

At one end of the spectrum, you might have a handful of veterans from the Silent Generation who continue to work long past the age of retirement. At the other, your newly appointed Gen Zeds are bringing a fresh wave of innovative and creative thinking to your business.

And in between, you’ve got Baby Boomers, Gen Xers, and Millennials, all working together.

If you’ve got the balance right, your industry veterans are working in tandem with your newcomers along with more experienced workers in an environment where everyone is constantly learning, and your customers are getting the very best experience.

Employee Benefits: One Size Does Not Fit All

With this range of generational ages, when it comes to providing employee benefits for your workforce, it’s easy to see why a one-size fits all approach doesn’t work.

That’s why it’s important to understand your employees’ motivations. And this largely depends on their life stage.

Employee Financial Literacy Education: Custom For Life Stage

In terms of providing a financial literacy program, this generational divide is more important still. You need to remember different age groups in the workplace are going to be motivated by different things. While most of your employees are going to welcome the opportunity to become better informed on financial topics, if you try to provide blanket benefits, they will fall short of the mark.

For instance, what Gen Zeds and Gen Ys want to know about is a whole lot different than the needs of your older workers.

Last year, PwC’s 2016 Employee Financial Wellness Survey found that Millennials were in worse shape financially than their older counterparts.

According to the report, 64% of Millennials are stressed about their finances. Almost half of them (46%) find it difficult to meet their household expenses on time each month. And 37% say that issues with the personal finances are a distraction at work.

For Gen Zed or Millennial employees, student debt is a huge concern. It’s far more pertinent to them to learn how to manage it than learning about retirement planning at this stage of their lives. On the other hand, saving for a comfortable retirement is a big priority for Baby Boomers and Gen Xers.

Work with an established partner

As an employer, it makes good business sense to provide access to financial education. Read our blog on 5 big reasons to offer a financial wellness program, for more on this.

But don’t do financial literacy education alone. The smart approach is to work with established partners in this area. Then introduce advice services and programs that offer financial education and support to your employees, customised by age bracket and life stages.

A good financial literacy program goes well beyond simply explaining an employee benefits package. Rather, it teaches good financial behaviours and addresses the key financial decisions that your workers face at different times in their lives.

As an example, financial literacy content for different age brackets could include:

Gen Zeds and Millennials

  • Setting financial goals
  • How to manage student debt
  • Individual budgeting and credit education
  • Making the most of Employee Benefits
  • Coaching on preparing for a financially successful retirement

Millennials and Gen Xers

  • Understanding mortgage lenders and achieving homeownership
  • Getting the right insurance for your specific circumstances
  • Making the most of Employee Benefits
  • Investment education and advice
  • Money coaching on wealth management
  • Help on tax minimisation
  • How to prepare for a financially successful retirement
  • Post-retirement financial education

Gen Xers, Baby Boomers, and Silent Generation

  • Continuing retirement planning education
  • Money coaching on wealth management
  • Investment education and advice
  • Help on tax minimisation
  • Post-retirement financial education
  • These days, you should treat improving financial wellness as part of your duty of care to your employees.
  • But it’s not about giving the same message around superannuation and retirement to people who have just started out in the workforce as you give to older employees nearing retirement age.
  • By listening to your people, and understanding their needs, you can tailor your financial wellness program to precisely meet the needs of your multigenerational workforce.

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