In a competitive market, customer loyalty is everything. Keep your customers coming back for more and encourage them to become loyal brand advocates, and profitable growth is a given.
As a small business owner, you should take any edge you can get when it comes to being successful. You never know what piece of advice is going to be the key to breaking your business wide open.
That’s why we launched our Make or Break? report,which looks into what makes businesses more likely to succeed or fail, in honor of Global Entrepreneurship Week. We want to give you all the information you need to make an informed decision about your business.
Here’s a quick flow chart to help you decide how to take the next steps in your business.
In honor of Women’s Entrepreneurship Day, we want to celebrate women who are out there working hard on their businesses. We know starting and running your own business presents new challenges everyday. From getting funding, to keeping on top of your cash flow, to trying to be more productive. Every day it’s something new.
We asked 500 small business owners about how the run their business and the things they think about every day. We found that the women in our survey are constantly hustling for their business. Not only that, they tend to only turn to their accountant during tax times. We know that having a great advisor can be the key to maintaining a healthy business.
Take a look at some of the other findings from our survey:
Entrepreneurs will often say you’ve got to fail fast and learn faster if you want to succeed. It’s these learnings which not only make you a better business owner but also increase your chances of establishing a successful business.

Being the busiest shopping season of the year, retail sales during the holiday months can account for as much as 20-40% of a retailer’s annual sales. That’s a lot of revenue–and it takes a lot of additional work to achieve. That’s why the holiday season always brings about a spike in temp hiring.
If you’re one of the many merchants looking to hire seasonal employees in the next few months, it’s high time that you start looking, vetting and training people. Remember, you’re competing with a lot of other retailers for talent these days, so the sooner you get started, the better.
Culture is recognised as the ideas, customs, and social behaviour of a society. When it comes to business, it’s importance can carry even more weight. When we think about a business’ culture, we think of the values, behaviours and attributes of your people.
Entrepreneurs come in different shapes and sizes. Which type are you?
There’s an old saying attributed to Mark Twain: “History doesn’t repeat itself, but it does rhyme.” That’s certainly true of business. Time and again I’ve read that the most successful entrepreneurs are the ones who left school in their early teens and set up their own businesses.
You’ve got all this amazing talent, ideas are firing, business is thriving, you wake up every day feeling really lucky to be doing what you do. But one day it all starts to go downhill. People are leaving, HR is in overdrive and unfamiliar faces are springing up left right and center as freelancers start filling in the gaps…
What do you think when you think of HR?
Administrative? Transactional? Boring?
Yep, the traditional human resources department hasn’t got the best rep. And for good reason – it’s where the business dots the i’s and crosses the t’s, where policies and processes are fine-tuned. It’s not exactly thrilling stuff.

At Xero, we use the power of technology to foster innovation, connection and entrepreneurialism. To create beautiful work that makes a difference. This is why, each month, we speak to business leaders within our like-minded community. We want to see how they apply similar values to shape their businesses, and their future.
This month, we speak to Stephen Borg. He’s an experienced executive recruiter who, together with his two business partners, started Miller Leith. The firm aims to turn the recruitment industry on its head. They’re creating a more personal, community-minded and supportive experience for businesses and candidates alike.
Stephen tells us in his words why genuine connections make all the difference, how you can innovate work to be a force for good, and how a value-driven service can transform business challenges.