It’s likely new laws will be introduced early in the New Year to enhance the FWO’s examination powers to stamp down on employers providing false and misleading information to Fair Work Inspectors.
This makes it more important than ever to ensure all your employment records, timesheets and payroll systems are up-to-date and accurate. And should you be called upon by Fair Work Inspectors, be sure to assist the investigation in any way possible. Having full, easy to access, and up-to-date records is your best line of defense.
2. More pain for non-compliance
There’s also talk that the Government plans to raise the cost of non-compliance significantly. And when we say significantly, there’s speculation that penalties may be increased by up to ten times the current maximum. This is currently set at $54,000 for a corporation and $10,800 for an individual.
While the current penalties are already costly, this tenfold increase has the potential to ruin any business that fails to keep sufficient employment records or who underpays workers, either deliberatively or inadvertently.
If compliance has never been a major priority for you, perhaps now it should be!
3. More scope for accessorial liability
All franchisors should beware. Remember the Yoghurberry case of 2016, involving the underpayment of four Korean workers?
While the breaches in this case related to Yogurberry World, the franchise, the Court found that the master franchisor, owner, and an associated payroll company were also liable as accessories. And they all received harsh penalties.
Fast forward to 2017, and the Government is indicating that it will introduce new offense provisions that capture franchisors and parent companies who fail to deal with worker exploitation.
Plus, the reach of the provisions may also be expanded to include the supply chain, where you could be penalised for a knowing failure to take relevant responsibility for compliance violations across your supply chain.
HR compliance checklist
So, what can you do to make sure your business is in the best shape possible to meet your compliance obligations and start off the New Year on your front foot?
In a previous post on 7 common HR mistakes, we identified key areas of HR compliance where small business owners often make mistakes, or are tripped up by complicated rules. So, it’s essential that you cover these areas.
Consider the following as a checklist. How many can you confidently tick off?
Employment contracts
Take a look at your employment contracts and agreements. If you haven’t reviewed them in the past year, there’s a good chance they may not be up-to-date with current legislation.
Workplace policies
While it’s important that your workplace policies are up-to-date, you also need an audit trail to show you’ve enforced them. This includes ensuring that your employees know how to access your organisation’s policies, have read and acknowledged them. And where appropriate, training has been given.
Time and attendance:
Do you keep up-to-date records of every employee’s pay and time worked? Are these records accessible and easy to share with Fair Work Inspectors, should the need arise?
National Employment Standards:
Are you certain your employees’ pay, leave entitlements and other conditions meet minimum employment standards?
Awards compliance:
Are you confident that you are applying the appropriate award to your employees and are correctly calculating holiday pay? What about the provision of overtime, weekend rates, bonuses, commissions or other benefits in your calculations?
Contractors:
Have you checked that your contractors truly are contractors using the tool on the FWO’s website?
Work Health & Safety
Do you fully understand what’s involved in exercising due diligence?
And have you done everything possible to limit your Directors’ exposure to potential prosecutions under WHS legislation?
Automate HR compliance in 2017
The best way to eliminate most HR compliance risks is by using a purpose-built platform to automate and manage key HR and payroll tasks.
Of course, Employment Hero can do all this for you. As Australia’s premier all-in-one cloud-based HR, payroll and benefits platform, we provide you with all the tools and resources you need to hire great people, manage all the day-to-day HR tasks, and give your employees benefits to keep them super happy.
So, why don’t you set up a free account or request a demo today, and take Employment Hero for a spin. By using our modern HR tools, you’ll be able to give all your HR documents, systems and processes, the clean bill of health for 2017
Some of the biggest that challenges you’ll face in 2017 will be around driving foot traffic and keeping shoppers engaged in your store. Why? Because competition in the retail industry is fiercer than ever. Between ecommerce sites and subscription services, consumers have plenty of choices when it comes to where they spend their time and money.
To stay competitive, you need to give them compelling reasons to come down to your store and shop.
Looking for ways to do just that? Below are 5 tips and examples to get you started.
1. Make sure your physical and digital stores work together
If you have an online store (and you totally should), see to it that your ecommerce site works hand in hand with your physical location(s). Remember, modern consumers are using multiple channels and devices in their shopping journeys. Aside from shopping in-store, they’re using their phones, computers, and tablets to research and buy products.
For this reason, it’s important to not just have a presence on different channels, but you need to enable customers to shop across physical and digital channels seamlessly. Here’s how:
IMPLEMENT CLICK-AND-COLLECT
Click-and-collect, a service that lets shopper buy online and pick-up in-store isn’t just convenient for customers, but it also drives traffic and sales in your physical stores. This past holiday season is a testament to that, with nearly a third of shoppers opting for in-store pickup. Not only that but according to the ICSC, 69 percent of shoppers who went in-store to pick up their orders ended up buying additional items.
So how exactly can you implement click-and-collect? The first step is to have a centralized retail solution that lets you manage orders, sales, and customers from one system. Or, if you have separate systems for your physical and digital stores, then you need to find a way to integrate the two programs.
Whatever the case, talk to you solutions provider and ask them about their omnichannel retail offerings.
Vend tip
We’ve released a range of improvements and new features — including click-and-collect — in Vend over the past year. NRF is the perfect opportunity to experience this for yourself and get all your Vend-related questions answered. We’d love to meet you!
You can find us during the show at our partner booths — Star Micronics (booth # 3731) and SpacePole (booth # 1413), or if you’d like to book a meeting in advance you can do so right now.
Interested in attending NRF but haven’t registered? If you’re a retailer, you can grab your free tickets at he EXPO Hall. Want to attend as a non-retailer? Register and use the discount code “BIGSocial20” for 20% off your ticket!
Hope to see you there!
BRING YOUR WEBSITE IN-STORE
Consider enhancing the brick-and-mortar experience by allowing shoppers to browse your online shop in your physical location. This can be a great offering, especially if you have multiple stores or warehouses and don’t carry all your stock in one place.
Enabling people to browse your ecommerce site in-store lets them see products or variants that you may not have on-site. If they see something they like, you can just have your associates place an order for them and ship it to their home.
Have a look at what Nike is doing. In some of its stores, the sportswear retailer has large touch-screens so customers can browse Nike.com and order products on the spot.
2. Redefine the checkout experience
Long lines at checkout are big a turn-off and can result in customers abandoning their purchases. Research has found that “Americans will abandon a checkout line and leave a store without making a purchase after eight minutes of waiting in a checkout line. British shoppers won’t even wait around that long. They’ll walk out after just six minutes.”
Don’t let long lines affect your bottom line. If you’re dealing with lengthy queues at checkout, take immediate steps to speed things up. Below are a few suggestions:
ALWAYS BE READY WITH ADDITIONAL REGISTERS
Are long lines slowing you down? Open new registers and make sure you always have enough cashiers on staff to serve shoppers.
To make things even easier, consider using iPads as your POS systems. That’s how The Borough Kitchen (a homeware retailer) combats long lines in-store. “At peak times…we can add a new till instantly by switching on another iPad. That just wouldn’t work with a traditional till system,” says founders David Caldana & Justin Kowbel.
Another benefit of using an iPad is that it lets you untether the checkout process. Rather than being stuck behind the cash wrap, you can quickly take the checkout process to the customer and ring up sales from anywhere in the store.
CONSIDER IN-APP CHECKOUT
Looking for a more innovative and tech-forward way to combat long checkout lines? Have a look at what Sam’s Club is doing.
The warehouse store has a mobile app called Scan and Go which lets customers scan and pay for their purchases within the app itself. All they need to do is use their phone’s camera to scan product barcodes, pay for their purchases using the Scan and Go app, and show their e-receipt to a Sam’s Club associate on their way out.
No doubt this the app makes shopping easy and convenient, and it hints at what the future of in-store checkout might look like. Granted, this solution isn’t right for every retailer (especially if you don’t have a mobile app or an active user base) but it’s worth keeping on your radar.
3. Provide “retailtainment.”
As we mentioned in our 2017 Retail Trends and Predictions report, we’re expecting “retailtainment” to pervade the industry. Retailtainment, as the name suggests, is the fusion of retail and entertainment — an effort on the part of retailers to provide customers with fun, unique experiences that elevate shopping above anything it’s previously been.
What kind of retailtainment should you offer? That depends on your store and customers. In some cases, bringing in celebrities or industry professionals could do the trick.
Retailtainment could also mean giving people something they don’t see every day. Consider what clothing store New York & Co. did. In 2015, the NY&C store in Cerritos, California used real people instead of mannequins in their window displays.
The attraction got passers-by to stop and actually check out the store, because, let’s face it, how often do you see real-life “mannequins”?
4. Promote a sense of community
If it makes sense for your business and customers, find ways to bring people together in your store. Invite customers and community members to events where they can learn new things, interact with like-minded individuals, or simply get a break from staring at their computer or phone all day.
A great example of a retailer that’s mastered community building is The Workroom, a craft store in Toronto. In addition to selling fabric and other supplies, The Workroom also holds sewing classes and workshops. These events instill a sense of community in people and they’re one of the reasons why shoppers keep coming back.
“One of the biggest things for me was the community aspect,” says owner Karyn Valino. “[I wanted to have] a place where people who are crafty can meet other people and be surrounded by stuff that inspires them.”
Do note that building a community isn’t just about holding events. Community building requires cultivating real relationships with customers and communicating with them on a regular basis.
At The Workroom, Karyn says they gather information from customers who purchase their products and attend their events. They also send newsletters regularly to keep people in the loop and to gather feedback.
According to Karyn, doing these things helped her get to know customers better. “It really helps to have such a close relationship with my customers. I know exactly what they like, and because of that, I’m able to make more educated decisions regarding purchasing, planning classes, and testing new ideas.
5. Create immersive experiences
Want your store to attract shoppers and make a long-lasting impression? Create a store environment that envelops customers and grabs their full attention.
Some retailers are doing this through technology. Shoe retailer TOMS, for instance, deployed virtual reality (VR) headsets in 100 of its stores to enable shoppers to experience the brand in an entirely unique way.
TOMS’ in-store VR program allowed customers to take a virtual trip to Peru where they would get to see the company’s One for One giving campaign in action. In doing so, TOMS wasn’t just able to drive awareness towards its charitable efforts, but it also gave people a brand experience they won’t soon forget.
Another retailer doing a great job with immersive experiences is IKEA. Last year, the homeware retailer opened The Dining Club, a temporary pop-up store in which guests were given a chance to run their own restaurant.
According to Ikea,”diners will orchestrate an intimate foodie experience in a homely kitchen environment to mimic an actual dinner party, but one where diners can host many more guests than usual.”
Guests are taken into The Dining Club where they cooked meals and entertained friends. It was a whole new experience that allowed them to enjoy good food and company (while being surrounded by IKEA products at the same time).
Make 2017 the year you reinvent the in-store experience
As you kick off the new year, resolve to enhance the in-store experience. Ask yourself — or even better, ask your customers — what would make shoppers come into your stores? Do you need to offer omnichannel services? Should you work on community building? The only way to find out is to get to know your customers and try new things.
Will it be easy? Not likely. But doing so is critical if you want to thrive 2017 and beyond.
