You’ve got a beautiful business blog, full of white space and full bleed imagery. It’s responsive, a pleasure to scroll through and sure looks a whole lot snazzier than what your competitors are pushing out on a regular basis. You know you’re getting traffic because comments are surfacing every now and again, “likes” are trickling from your social feeds – but all in all it’s not really converting to new business or opportunities.
What are you doing wrong?
As the company owner, you have that entrepreneurial streak, that will to succeed. You can see the big picture and have a clear view of where you want the company to be in 5 years time.
The big problem comes when you can’t seem to translate that enthusiasm and drive to your team. They’re qualified and hardworking, but they just don’t really seem that fussed what happens to the company. You want them to be resilient, driven and – above all else – as motivated to succeed as you are.
According to world-class athlete and Olympian Sally Gunnell, as well as adapting to change, sustaining excellence in a new business is one of the hardest parts of the journey. In both business and sport, people ask and expect you to consistently perform at a massively high level with challenging deadlines. Sally’s advice in this regard is to stay focused on your goals and remember that they can of course be tweaked when they’ve been achieved or part achieved.
While the similarities between olympians and entrepreneurs may be few and far between, they do share one unifying cause: both strive for gold. Seeing the dedication of the athletes at this year’s Olympic Games in Rio reminds us of the long and hard path they forged to get to the Olympic arena.
For former Olympic athlete Michelle Roark, the transition from freestyle skiing to business owner was a no-brainer. Roark started skin and haircare company, Phia Lab, and with this came the realization the skills she had developed as a professional athlete were more than transferrable. Her inspiration for the brand was even inspired during training.
Is your small business on social media yet? I’m sure you’ve heard of the great potential social media holds for marketing your company, so I won’t preach to the converted. Everyone knows about the 6 big players – Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn – but trust me, not all of them are right for your small business.
When you own a business, it’s easy to get caught up in the day-to-day: from ensuring jobs get done, to checking employees and customers are happy. That’s before we even factor in our families, let alone ourselves.
But when we don’t take care of ourselves too, it can take a toll on the quality we operate at, affecting business productivity and ultimately profitability.
No one likes late payments from their customers. Late payments have a negative effect on cash flow. Chasing customers for payment takes valuable time. Prevention is better than cure when it comes to getting your invoices paid on time. Here are some tips to make your invoices highly likely to get paid quickly.
A robust rostering system is essential in any hospitality or retail business. Ensuring you have the right number of staff rostered on will keep your customers happy, and your wage cost looking great.
On the contrary, building rosters inefficiently can be a real time-waster. So, how do you get maximum results from your roster?
You put a lot of work into gaining your customers.
So once you have them, you don’t want them to simply buy from you once, and then leave you to go out acquiring new customers.
That’s exactly what might happen if your customer has a bad experience with your customer service.
How much do you really know about sales tax? We made a quiz so you can test yourself
