The 3 worst days you’ll face as a business owner and how to deal with them

As a small business owner, you’re going to have good days and bad days. Some days will be worse than others.

Part of coping with the darker days that come with managing your own operation is being primed and ready to handle them when they arrive.

This involves building a network of advisors around you, hiring the right team and implementing the right technology so you have all the resources to push through and come out the other side with a healthy and stable business.

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Why do I need a business plan?

Do you want to expand your business, be more competitive in your industry and achieve certain goals?

If you answered yes to any of the above, you need a business plan!

Whether you’ve just started out or you’ve been running your business for years, business planning can be the key to your success.

We’ve laid out three key reasons why you need to get started on your business plan today.

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How to Define and Reach Your Target Audience

Understanding your target audience is vital for developing a marketing strategy that works. Without a particular ideal customer in mind, your efforts amount to little more than wishful thinking. There are very few niches where a business will be unopposed, and if you aren’t making efforts to refine your marketing focus to build better leads, you can be sure that your competition is. Having a great product is only part of the equation. Getting it in front of the right faces is as, if not more, important.

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Xero + Office 365 gives you a complete view of your contacts

How do you keep on top of your customer and supplier relationships? Look no further than your email.

For small businesses, email is a critical communications tool. With the advent of mobile technologies, small businesses in all industries can stay in touch with their business while working on the go. They use email to stay in touch with what’s happening with their customers and suppliers whenever it’s convenient.

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